The Best of Limitations

There should be a limit to how long you can advertise that you were voted "best of..." something. As a conscientious consumer with a tendency for over analysis, if I see an ad promoting a business that was voted, let's say, "Best Car Wash, 2001" I think to myself: "Self, what has happened the last seven years? Did they start using hot dog water instead of fresh water?" Missing the cut for a year or two is understandable as I'm sure the car washing industry is cutthroat, but there comes a time when you need to move on and look at your business plan to get yourself back on the "Best of..." list. Besides, it's not like you won an Oscar for Best Brush or a Nobel Prize for Best Humanitarian Spray, honors that might only come along once in a lifetime.